Sir John Hegarty (Paris)
A founding shareholder at Saatchi & Saatchi and the founder of TBWA, London, Sir John Hegarty is nothing short of a legend in the advertising realm. His talk features a powerful story on creativity and advertising.
At night, in the dark, it’s the worst. It’s when my reasoning runs away from me, my smile long faded with the sunset. I’m not unhappy. Not all the time. I’m mostly happy. You know? But at night, in the dark, sometimes I think about you. And I don’t even know what that feeling is in words. It’s so intense and all-consuming, it’s longing and craving and sadness and nostalgia and pain and lust and heartbreak - at first. But then more waves crash into me, out of me, until there are feelings everywhere, and now I can’t fall asleep. Because I’m laying in a pool of laughter and memories and goodbyes and first times and inside jokes and breakups and breakdowns and vulnerability and adventures and intimacy I haven’t known since you. It’s just everywhere and it’s like glitter and I can’t pick it up and I’m trying to stuff it back in… but it’s impossible. So I lay there. At night, in the dark, I lay there. I lay there and think about you.
I deleted your number so I couldn’t do anything stupid. But I couldn’t delete the conversations. Perfectly preserved fossils of our best selves, so crazy about each other. I looked at some of those fossils tonight, but I shouldn’t have let myself. The glitter made me do it. I lost myself entirely, and then I did that thing people do in movies. I used another phone to call you to hear your voice. It came through the receiver softly, deep, and just the sexiest fucking thing ever.
I barely had time to hang up the phone before I crumpled to the ground, an unrecognizable version of myself.
you just cry
and that’s okay
i wonder whose arms i would run and fall into, if i was drunk in a room with every person i have ever loved.
Sometimes I get this little voice in my head, and I’m like. Hey. You. Yeah, you, remember all those really nice guys that liked you that you weren’t attracted to that you didn’t make space for in your life? What if one of them was your soulmate? Did you ever think of that?
And then a bigger voice usually answers, a couple sad & insecure moments later and says,
Fuck that, no. You can’t fake chemistry. That’s why it’s named after the science. It’s not named after history or journalism or anything, so stop second guessing.
Plus, you like sex way too much for any of that nonsense.
I want you. I want to see you every morning, and I want to make you a snack every night, and eventually, I want to have your little brown babies, and I want to watch you die.